Valencia is working thoroughly to attract Japanese tourists. It is one of the few cities in Spain that has a quality website in Japanese (in terms of translation and content). Valencia has targeted online campaigning for the Japanese market for years, and it is continually improving its content.

The campaign this year is a website in Japanese only, which takes advantage of multimedia content, such as a video of a Japanese girl who has visited Valencia (obviously speaking in Japanese) thanks to the online game “Ninots Contest”.

With this online contest, users can create their own ninot choosing its head, body and the rest of the figure. It allows the user to combine a photo (of himself/herself or of another person) with the ninot. The ninot creator who receives the most votes will win a trip to Valencia to attend one of the biggest World street parties “Las Fallas”. To win more votes, participants can send emails to other friends. Once the winner is in Valencia, the “fallero artist” will create his/her virtual ninot according to its original design.

In www.visitvalencia.com you can see the last winner, Toshiko Katoh, speaking about her experience in Valencia.

Good luck!

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